Motivating the mainstream – Joanna Yarrow to speak at Green Monday, 3rd December

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Joanna Yarrow will be taking part in a panel discussion on ‘motivating the mainstream’ at the next Green Monday event, which is taking place in London on 3rd December. Green Monday’s are evening events that explore issues around innovation and sustainability. You can apply to attend here.

Event overview:

Do you believe the mainstream holds the key to a sustainable future? Is it only through engaging and motivating them en-masse we create the commercial impetus to deliver new business-models?

Or, will it be through visionary leadership and new ways of thinking that we deliver change? After all, the internet was created by the vision of a few, and then adopted by the mainstream because it offered a better world.

For this special end-of-year debate, we explore four very different schools-of-thought.

Steven Kotler (via Video-link from the US) – Steven and his partner, Peter Diamandis, caused a storm when they published “Abundance” earlier this year, arguing we have the ingenuity to overcome climate change and population growth.

Joanna Yarrow – Consumers need to experience a sustainable world for them to want it. An expert in making green living attractive, Joanna will share learnings from her BBC3′s Outrageous Wasters series, the Ariel 30 campaign, and her work with Unilever.

John Elkington – From 0 to 100: The Power of Stretch Thinking. One of the gurus of sustainability will explore what can be achieved with stretch targets, and how breakthroughs come from a relatively small group in society rather than the mainstream.

Dr. Michael Braungart – The co-creator of Cradle to Cradle thinking, Michael will explain why closed loop thinking is redefining business models, and helping companies to find advantage from thinking differently. Responding will be two people who have an unparalleled understanding of current mainstream opinion.

David Aaronovitch – Author, Tweeter and Columnist for The Times

Greg Nugent – Brand, Marketing & Culture Director for the London 2012 Olympics


Making sustainable living better than teen sex – Joanna Yarrow at the Ashden Awards Conference

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This post is written by Joanna Yarrow, Founding Director of Beyond Green

It was an honour to speak at this year’s Ashden Conference, setting the scene for the 2012 Ashden Awards which celebrate the best in “practical, local energy solutions that cut carbon, protect the environment, reduce poverty and improve people’s lives”.

My task was to set the scene for the day. So I gave a whistlestop tour of how we might go about shaping cultures & behaviours to become more sustainable.

Starting with the observation that sustainable living is still a bit like teenage sex (everyone says they’re doing it, but you suspect they’re not, and even if they are they’re probably not doing it properly – an old but good analogy…). I set out a few simple rules of thumb, drawing on observations of my work with various people, organisations and places. These included:

  1. relate to things people care about anyway (most of us aren’t scientists);
  2. provide opportunities for personal experience & an emotional connection (including my own personal experiences of growing up in Wilderness Wood and behavior change projects such as my BBC series Outrageous Wasters);
  3. harness the power of doing something to inspire further change (as in the Ariel Turn to 30 campaign);
  4. recognise diversity – understand the ‘essence’ of a person, organisation or place and develop solutions to suit (particularly important when working with organisations or whole communities);
  5. raise people’s sights: inspire, lift the benchmark, open horizons (wouldn’t it be great if we could take everyone on a reality tour of the most sustainable places in the world?);
  6. celebrate the upside of down, focusing on the benefits of living in a more sustainable way;
  7. make sustainable behaviour easy & attractive;
  8. walk the talk (actions speak louder than words) then remember to talk the walk;
  9. don’t wait for the perfect strategy – get on with something to create momentum, learning opportunities and champions; and
  10. provide the right context & support for more sustainable behaviours

You can read more about my talk and the rest of the events in this blogpost by IIED’s Suzanne Fisher Murray

Applications for next year’s Ashden Awards are now open – click here for details


All change: the future of travel

Traffic Jam

Beyond Green Founder Director Joanna Yarrow gave a keynote speech on the future of travel at the recent annual Aecom / ICE  Prestige Lecture on sustainability.

She warned the audience of engineers that she’s not from a technical background, and rather than focusing on under the bonnet solutions she talked about the role of behaviour change in addressing the travel challenges of the 21st century. Her lecture focused on the importance of minimising the need to move around by improving accessibility, achieving a modal shift towards walking and cycling, improving the efficiency of mechanised transport and only then thinking about increasing transport capacity.

You can watch Joanna’s presentation here

Given the number of tecchies in the audience the ensuing debate with co-speaker Gary Lawrence, Chief Sustainability Officer for AECOM was pretty polite!

Read the Architects Journal’s account of Joanna’s speech here


How to do eco in style

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In this blog prepared to mark the 10 year anniversary of the inspirational Eden project, green living expert Joanna Yarrow shares her top ten tips for a stylish and ethical lifestyle.

View the article on the telegraph’s website here, and click here to see some more of the guest birthday blogs and other shenanigans from Eden!


a valentine gift from Beyond Green Living

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Show your sweetheart how much you care – for them and the planet – with our top tips for helpless ‘environmentics’: 

 1.    Choose locally grown flowers: 55 million roses are sold worldwide on Valentine’s day, but only c.10% of those are grown in the UK. Avoid unnecessary flower miles and minimise pollution by buying locally grown blooms. Wiggly Wigglers sell beautiful British-grown seasonal bouquets from £25 and Scilly Flowers  sell flowers from the Isles of Scilly. If you want fancy flowers from further afield make sure the farmers growing them get a fair deal by choosing Fairtrade bouquets. Waitrose has a good selection. Or for something even simpler pick your own bouquet of spring catkins and pussy willow.

 2.   Indulge in chocolates with a clean conscience: We eat a hefty 600 000 tonnes of chocolate each Valentine’s day. Low wages, poor working conditions and heavy pesticide use can make chocolate tough on more than your waistline. For delicious guilt-free treats try yummy Fairtrade Divine chocolate, organic Green & Blacks, or for something really exotic the Organic Seed and Bean company’s Chilli or Mandarin and Ginger chocolate.

 3.   Enjoy a romantic ramble: After all that chocolate a walk in the fresh air is the perfect way to top up on endorphins and stimulate your appetite(s!). Now the days are getting longer there’s time to explore the miles of trails at Wilderness Wood (a sister company to Beyond Green Living), with plenty of romantic spots to enjoy en route.  

4.   Beguile your lover with natural scents: 95% of the chemicals used in perfume manufacture are derived from petroleum, and only about 20% of the synthetic ingredients have been tested for their toxicity. There are safer alternatives; start by checking perfume labels, and look for alternatives from certified organic perfumes carrying the Ecocert mark.

 5.    Don’t stop there… Whether you say it with a card (25% of seasonal cards are sent over Valentines), with a ring (10% of people get engaged on February 14th) or with a romantic meal (we waste over 5 million tonnes of food every year), there’s always a greener alternative. Recycled cards (or make your own), fairly traded jewellery and restaurants with the Sustainable Restaurant Association certification are great places to start showing how much you care. 

Enjoy your special day! 


And the key to happiness is…..

Attention.

It’s all about attention, and the allocation of this scarce resource both voluntarily and involutarily.

That’s it. Or at least that was the conclusion that Professor Paul Dolan came to at Tuesday’s lecture at the LSE.

We really enjoyed his talk; he gave a humerous, thorough, and cleaver insight into happiness science and sociology at the same time as bringing the conversation back to the one big question on our minds; how do you go about measuring the happiness of the population.

You can listen to his lecture here.


The Happiness of Pursuit

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We’ve been thinking a lot about happiness here at Beyond Green since the UK government announced its plan to measure national wellbeing.

Here’s a quick round-up of some of the things we’ve read/listened to/attended lately.

An interesting radio program by the BBC’s Claudia Hammond featuring interviews with Martin Seligman (of Positive Psychology fame), Dr. Anthony Seldon, head of the Wellington College who developed a curriculum devoted to Wellbeing education, author Julian Baggini, and Felicia Huppert from the Wellbeing Institute at Cambridge University. It seems there are a few important things that make us happy: perspective, resilience and purpose. As Dr. Huppert said, “It’s not about the pursuit of happiness, but the happiness of pursuit.”

Last week’s debate at the LSE chaired by the BBC’s Mark Easton (who published this story in 2006 on happiness,) highlighted several arguments to consider as the UK government gets on with measuring happiness.

Here’s a couple thoughts we came up with during the debate:

  • Happiness or wellbeing is tough to measure, and anything we do will undoubtedly be flawed, but that doesn’t mean we won’t give it a good try
  • GDP is hopelessly flawed too, but at the moment it’s the best thing we’ve got going and it allows us to measure and compare economic growth over time and around the world which we all agree is helpful
  • Happiness is important and by measuring it we legitimize it and make it something we can work toward without having to apologize for being softheaded
  • The flip side of happiness is misery and that’s pretty easy to measure – bad things like psychological morbidity (suicide), crime and unemployment all have real measures and real impact. Measuring changes in these could also be an indicator in changes in levels of happiness.

Laura Stoll from the New Economics Foundation wrote this informative article that gives a really great background of the issue and the ongoing initiative by the UK government.

Also, don’t miss the launch of the new film The Economics of Happiness on Tuesday Feb 8.

Have a very happy weekend!


Jan Gehl is sweet on people

Jan Gehl's Cities for People

On the heels of a sold out gig in New York’s West Village, Jan Gehl spoke to an overflow crowd of 500 people at London’s NLA last Tuesday about his latest book “Cities for People.”

After a brief introduction by none other than Lord Richard Rogers (who wrote the books’ preface), Gehl gave a highly engaging talk summing up the vast body of knowledge he’s gained throughout his 50-some year career as an architect, academic, urban planner and most recently – global cult phenomenon.

Gehl’s basic principle is pretty simple –common sense really: design places so people can thrive. It’s just that for some reason around 1960 we lost our collective head and have been designing places that are totally out of whack with what makes us happy and keeps us healthy. As Gehl astutely pointed out, we actually know more about the ideal habitat for the silver mountain gorilla than we do about what kind of place keeps a homo sapien happy. Or at least if we know how to keep ourselves happy then we’re on some sort of self-destructive mission to make ourselves miserable and fat – and to sort of totally mess up our environment to boot. Good times!

Gehl conjured up images of master planners and architects as Godzilla-like figures hovering over models of a new city and making it beautiful from their perspective, but not giving a stuff about the micro-sized people running around below. He calls it Brasilia syndrome, which is basically shorthand for design from 5000 feet – or what it would look like as you fly over a place in an airplane or a helicopter. Another favorite Gehl-ism is “birdshit planning” whereby a giant bird flies over a city and randomly drops huge towers creating a beautiful skyline of unique and artistic masterpieces – not unlike the perfume bottles his wife keeps on the bathroom counter. The problem, Gehl says, with these amazing beautiful towers like those found in Dubai, is they’re just a collection of objects – not a city full of happy, thriving people. There’s no soul – there’s no THERE there.

But there are places that have been designed with people in mind. Looking at an arial photo of a housing development in Copenhagen locally known as the “Potato Rows” which were built in the late 1800s, a “form-obsessed architectural neophyte” (to quote an esteemed colleague) might not be overwhelmingly impressed. From an airplane these charming classic row houses look a bit boring and uninspired, and would likely get most architecture students kicked straight out of school. However, when you get to eye level an entirely different perspective emerges. Gehl pointed out the vibrant street life, sense of community and the walkability of the neighborhood. And the punchline? This boring little development boasts the highest real estate values in all of Copenhagen, and a boatload of urban planners, architects and even the mayor are proud to call the enclave home.

So what can we learn from the Potato Rows about how we should we design our villages, towns and major metropolitan areas so people WILL thrive? According to Gehl it’s all about scale – human scale to be exact. In traditional cities – those places we instinctively love because they’re lovely and beautiful and make us want to sit and eat an ice cream or sip a coffee – the Godzilla factor doesn’t win. Great traditional places like the Piazza del Campo in Siena, Italy, or cities like Barcelona, or Gehl’s own beloved Copenhagen which have grown on a foundation of progressive urbanism, and great new places like Curritiba in southern Brazil built on sustainability principles, all are full of small signals and eye-level details that can only be seen as you walk along a human-scale street at 5 km/hr. And Gehl Architecture’s extensive research in the public realm – which could be characterized as an anthropological study of the wild homo sapien in his natural urban environment – backs this up. We don’t just happen to love Venice because it has great food or because it’s romantic and old. We love places like this because they’re built in a way that works for an average human being just walking or biking around being human.

These cities “invite” people to walk or cycle, something that Gehl has been successful at doing in cities around the world, beginning with his ongoing work in Copenhagen where a full 37% of the population now commute to work by bike, thanks to the way the asphalt is allocated. Gehl’s gentle turn of phrase in “inviting” people to change their behavior actually puts a beautifully subtle spin on what is generally viewed as an impossible shift. But he makes a strong point – instead of building more roads to accommodate more cars, let’s stop for a moment and think about the purpose of the street. It’s pretty straightforward stuff really – design the roads for people instead of cars and you’ll have more walking and cycling. Allocate more asphalt to cars and you’ll have more automobile traffic.

His latest efforts in New York as part of PlaNYC have transformed New York’s famous Broadway into “Broadway Boulevard.” In just two short years, Gehl along with NYC Mayor Michael Bloomberg and Traffic Commissioner Janette Sadik-Khan have shut down bits of Times Square and Herald Square to automobile traffic and turned them into bustling pedestrian malls where millions of people per year stop and have lunch, enjoy a conversation or simply just watch “the ballet of the street,” a phrase Gehl borrows from Jane Jacobs “Death and Life of Great American Cities”. But it’s not all artistic and nicey-nicey people having a good time and frollicking. Back when Sadik-Khan hired Gehl for the project they might have predicted some impressive safety results like a 63% reduction in motorist and passenger injuries and a 35% reduction in pedestrian injuries, but they also knew that creating a great public space is a valuable commodity. According to an old Icelandic saying that Gehl is fond of repeating “man is man’s greatest joy.” And this joy actually translates into dollars when it comes right down to it. In an interview with Sustainable Cities, an urban design blog, Sadik-Khan says that since the changes, “property values on retail rents from 47th and 42nd street went up 71% in the first six months alone.” Wow.

So. Yup. Jan Gehl basically just wants to be “sweet” to the people, and basically just wants to give them spaces to sit around and look at each other – especially if the people are young and attractive or “goodies” as he likes to call them. And apparently people appreciate that, and if more mayors, developers, architects and planners want to join in apparently not only will be livelier, happier, healthier, safer and more sustainable – maybe we will be sweet to the economy too.

You can view a similar talk given at New York’s Cooper Hewitt Museum here.

Beyond Green is pleased to work with Gehl Architects on the public realm strategy for our Broadland project.


Get ready for Monday 24th…

…’cause i’ts going to be the most miserable day of the year !

Or so the statisticians would have us believe. Christmas has been and gone and spring doesn’t seem to be getting any closer. Thank goodness, then, that the government is doing something about it!

David Cameron has asked the Office of National Statistics to find a plausible way of measuring ‘national accounts of wellbeing’.  Cynics say it’s convenient to attempt to disconnect happiness from money at a time when government finances are going into severe fasting mode, but then perhaps that can be expected.

For an alternative view, and to hear more on the above, listen again to BBC Radio 4’s discussion on last night’s, the Moral Maze with Michael Buerk chairing a panel discussion with Melanie Phillips, Matthew Taylor, Claire Fox and Clifford Longley.


Good news for lovers of silver bullets

Improved Car Batteries 5 Years Off: Energy Chief

Now will you all please stop banging on about bicycles