Beyond Green executive chairman Jonathan Smales recently contributed his thoughts to an ongoing discussion regarding housing needs and development strategies in Norwich. 37,000 new homes are planned in and around the city by 2026, with 10,000 of these being allocated within the “growth triangle” to the north-east of the city. Our Broadland project is situated within this growth area, which has become a key focus of debate within the Norwich community.
This past Friday, Chris Hill, a rural affairs correspondent for the Norwich Evening News, wrote a constructive and balanced article on the growth triangle and its various critics and supporters. Smales was given a fair portion of the article to defend the idea that greenfield developments should not automatically be written off as destructive. He went on to say:
“The population of the UK is growing rapidly and we are very sympathetic to the notion that the priority must be to build on brownfield sites. But the idea that a boundary of a town or city should never change is a weird notion.
“We would be fossilising the boundaries of all places if we never had any greenfield development.
“In certain situations where you can mend an urban edge and put systems in place which are intrinsically sustainable, then it is not only defensible, it can be a very good thing.
“I am not for a second decrying the environmental campaigns but neither would I want to be in a camp that says we should never build on greenfield land under any circumstances. You cannot tar every project with the same brush.”
Mr Smales said the development would increase public access to open spaces including Beeston Park and Red Hall Farm, as well as providing more trees and natural habitat within the planned open spaces.
For a link to the article in its entirety, please click HERE.


















