In the run up to the appeal, Blue Living wrote to some 8000 residents in the local area with an update on the proposals for Pincents Hill. The newsletter stated “Our belief remains that Pincents Hill is a sound location for development and that it would make a significant contribution to meeting the chronic housing need in West Berkshire and the Reading area by providing 750 new homes including 35% affordable homes. As an integrated part of the area, Pincents Hill would also help to improve the quality of community facilities for people living nearby. Here, we highlight a few details of our planning application that you may not know about.”













