Joanna Yarrow, Founder & Non-Executive Director


Meet Joanna Yarrow

She knows 1,001 ways to save the planet.

She’s greened the Premier League.

She’s the TV face of sustainability.

She helped Ariel turn to 30.

She’s met some Outrageous Wasters in her time.

She tries to offset chocolate with running.

Tell me more:

Joanna helps people understand what sustainability means day-to-day, so they can live greener, healthier lives.

A Beyond Green co-founder, Joanna is a non-executive director of the Beyond Green Group as well as Head of Sustainability for IKEA UK.

She helps steer the Beyond Green Group’s work on sustainable lifestyles, envisaging what sustainable, healthy lives can be like and finding ways of making a new way of life attractive and attainable.

A ‘face’ of sustainability, Joanna’s presented BBC3’s Outrageous Wasters and speaks about sustainability for Daybreak, Tonight and Five News. She’s fronted campaigns for Ariel (Turn to 30) and Virgin (Plane Relief) and the national Future Friendly Awards, and has written on sustainable lifestyles for a number of national publications. She’s written three books on sustainable living: ‘1,001 Ways You Can Save the Planet’, ‘How to Reduce Your Carbon Footprint’ and ‘Eco-logical!’.

Before co-founding Beyond Green in 2001, Joanna worked as a sustainability consultant specialising in communications.  She ran a range of strategic and applied sustainability projects including communications and organisational change strategies for clients including BT, Tesco, the Post Office and the Earth Centre.

Joanna is represented by Knight Ayton Management

The facts:

MA Hons, (Oxon) Human Sciences, Oxford University
MProf, Leadership for Sustainable Development, Forum for the Future
Honoray Doctorate, University of Staffordshire (for getting people to sit up and take notice of CO2 emissions and living more sustainably).

Selected Clients

Argent Group
Audi UK
Aviva Investors
BBC3 Television
Capital & Counties
Commission for Architecture & the Built Environment
Department for Children, Schools & Families
English Partnerships
GlaxoSmithKline Nutritional HealthcareUK
Leicester City Council
London Development Agency
Manchester City Council
Northumbrian Water
Places for People Group
Premier League
Ropemaker Properties
Royal Institute of Chartered Surveyors
St James
Swindon Borough Council
The Energy Saving Trust
Transform Schools
Virgin trains
West Sussex County Council