Joanna Yarrow, Founding Director

Meet Joanna Yarrow

She knows 1,001 ways to save the planet.

She’s greened the Premier League.

She’s the TV face of sustainability.

She helped Ariel turn to 30.

She’s met some Outrageous Wasters in her time.

She lives in a 62-acre Sussex Wood.

She tries to offset chocolate with running.

Tell me more:

Joanna helps people understand what sustainability means day-to-day, so they can live greener, healthier lives.

A Beyond Green director and co-founder, Joanna writes books (1001 Ways You Can Save The Planet; How to Reduce Your Carbon Footprint; Eco-Logical!), comes up with sustainability strategies for companies like Audi UK, and is one of the UK’s leading experts in greener living.

She leads the Beyond Green Group’s work on sustainable lifestyles, helping clients – and the general public – envisage what sustainable, healthy lives can be like, and finding  ways of making a new way of life attractive and attainable.

A ‘face’ of sustainability, Joanna’s presented BBC3’s Outrageous Wasters and speaks about sustainability for GMTV, Tonight and Five News. She’s fronted campaigns for Ariel (Turn to 30) and Virgin (Plane Relief) and the national Future Friendly Awards, and writes on sustainable lifestyles for a number of national publications – from the Independent to Country Homes and Interiors.

Before co-founding Beyond Green in 2001, she worked as a sustainability consultant specialising in communications.  She ran a range of strategic and applied sustainability projects including communications and organisational change strategies for clients including BT, Tesco, the Post Office and the Earth Centre.

Joanna is represented by Knight Ayton Management

The facts:

MA Hons, (Oxon) Human Sciences, Oxford University
MProf, Leadership for Sustainable Development, Forum for the Future
Honoray Doctorate, University of Staffordshire (for getting people to sit up and take notice of CO₂ emissions and living more sustainably).

Recent projects:
Adviser on sustainable lifestyles and brand for the regeneration of Earls Court.
Leader of the Audi UK sustainable showrooms strategy – a sustainability audit and action plan to improve the operational efficiency of sales centres and engage staff and stakeholders, helping the company save over £2 million / year.
Sustainability strategy for Orbit Housing Group.